Oysterly Media just released research conducted with 1,200 Australians in Q1 2026, and found that only 26% of Gen Z Australians now turn to Google first when they want to buy something. The rest, a full 74%, start on social media or AI.

Consider this your Australian beauty trends intel, sourced from the woo-woo world, delivered by a copywriter in leopard print who may or may not have purchased three new crystals she didn't need.

A trophy on its own tells people you're good. The story behind it shows them why, and gives them a reason to book. You worked hard for that recognition. Make it work hard for you.