They came here to stand out

I sat down with four exceptional women who generously shared with  what they want their skin therapist to know about living with their invisible illness and how it impacts their in-clinic experience and wellbeing.

The Aesthetic Beauty Industry Council has been created for the industry, by the industry, to unite as one powerfully strong voice. Leading up to their launch, I produced their website copy and official tone of voice guidelines.

Taking its cues from the idyllic spa capital of Victoria, Daylesford, Eko Home Wellbeing Collection is lovingly created by the divine Day Spa, Eko Daylesford. I crafted product descriptions for the entire collection's packaging as well as website content and wholesale marketing resources.

I partnered with Murad Australia to provide content, copy, and strategic support to their stockists during the midst of the pandemic and lockdown periods. 

This included auditing stockists' current content and running 1:1 content coaching sessions with them to maximise their business offerings online.

Bella Bronze Tan is Australia’s leading professional and personal tanning range. I supported Bella Bronze Tan by beefing up their consumer-facing blog; educating shoppers about the art of achieving the perfect tan every time,

Founded by Natalie Arakelian, Bare Generation is a proven and holistic approach to skin clearing education. I brought this new brand's website to life with copy that exuded expertise and passion for defeating acne.

In 2020 and 2021, I was Hair Biz Magazine's resident digital marketing expert. For each issue,

I shared my industry-specific tips for navigating, building and maintaining a results-driven digital marketing presence.

To support revamped product packaging and branding, I crafted a complete re-write of website and product descriptions, exuding a youthful tone of voice whilst celebrating vegan, results-driven formulations.

As part of a total brand revamp, I injected a fresh tone of voice into the new intherapy website to help spread their commitment to self-love and commitment to outstanding skin results.

Featured in Refinery 29, PopSugar, and InStyle,

Silvi is one of Australia's fastest-growing brands. I kickstarted their brand blog with a focus on skin and wellness.

Dermaenergy is a trailblazing Australian professional skincare brand that had a tone of voice refresh.

I rewrote all of the product descriptions for their retail line and sophisticated clinic-exclusive Dermaenergy Black Label.

Since 2020, I've been Rebecca Miller's wordsmith.

I support her with copy, editing, and content strategy across all of her brands - La Bella Medispa, The Skin Whisperer, The Ripple of Kindness Project, The Salon Whisperer, and Becoming Limitless Retreats.

Loved by celebrities, influencers, and athletes alike, April Brodie is renowned for bringing Hollywood's buzzworthy facials to Australia. I supported April with her website copy, treatment menu and media releases for her Buccal and Bee Venom Facials.

Skin Kind Studio isn't just a results-focused skin clinic in Victoria but also an online haven for professional skincare products and cosmetics. I have joined the Skin Kind team as their blog and email marketing copywriter with a focus on skin care promotion and product education.  

For 20 years, Euphoria Skin has been committed to its purpose, ‘to empower our clients to love the skin they live in’. Since 2020, I have been their copywriter, supporting them with monthly social media captions, blog writing, email content, and clinic marketing content.

I supported Bella Bronze Tan Founder Jasmine with the launch of her professional tanning and business acumen courses. I provided editing, proofing, and copywriting support for the course curriculum and workbooks.

#Skinpowerment is the official hashtag and the heart and soul of Dermhealth.Co.​ Designed to empower and support skin health journeys, I wrote 30 unique skin-focused and self-love affirmations which became a best-selling product!

Leading up to the official launch of CocoDRY setting powder, I crafted a collection of 'stop-the-press-worthy' media releases. I also harnessed their cheeky tone of voice to develop their website copy, brand taglines, and product descriptions.

A tone of voice refresh and update of website copy was the perfect solution for Hippie Sticks, the world's first plantable lipstick, who wanted to enhance their flower power vibes.

I refreshed Aleenta Barre's website homepage to better reflect their passion for community, making fitness a fun experience, and their commitment to empowerment through wellness.

Snappy copy, loaded with pop culture references was the name of the game for this effervescent NZ hair salon. I overhauled Tanglez Hair Studio's entire website copy, ensuring it was loaded with personality.

After a devastating fire saw their salon destroyed,

C'ba Hair emerged from the ashes brighter and better than ever. I was incredibly proud to support their comeback with brand-new website copy for their image overhaul.

In 2020 and 2021, I was the Editor and Content Contributor of Beaute Industrie's digital magazine;

a monthly online publication sharing news, updates, and conversation-sparking features with the professional beauty industry.

One of Melbourne's most sought-after facialists, Olivia Catherine is well-known for her holistic, results-driven and exclusively bespoke skin experience. I am the wordsmith behind her website, Skin Menu, and social media captions.

With over 51 awards and counting, Oi Cosmetic Studio is one of the Gold Coast's most premium skin clinics. I supported the brand with a complete revamp of their website copy and treatment menu, reflecting their mission to help their clients love the way they look. 

Hey Bud has taken the skincare world by storm, selling more than 10,000 skincare products in 5 days and growing 20% month-on-month since its launch.

I supported the brand with the launch of their blog, The Hemp Blog, providing monthly skincare-focused blog posts and ghostwriting.

Becoming Limitless Retreats was created for women that deserve to truly rest, recharge, and realign.

I craft connections with retreat attendees through regular email copywriting to promote these transformative events.

Crafted with mesmerising Blue Butterfly Pea Flowers,

I supported the founders of Note To Self from the start-up stage of their business to develop product descriptions, their brand story, and press release content.

In 2020 and 2021, I was Beauty Biz Magazine's resident digital marketing expert. For each issue,

I shared my industry-specific tips for navigating, building and maintaining a results-driven digital marketing presence.

Harmony Blends is a certified organic tea company that began brewing in 2020. I weaved their passion for self-care, self-love and sustainability through custom website copy and product descriptions.

I supported Dermhealth.Co with a complete website rewrite to ensure their brand messages

were clear, engaging, and exuded their passion for community, education and #skinpowerment.

I was an expert beauty contributor for magnetic eyelash extension brand Silly George as part of the launch of their blog, The Girl Talk Blog. My specialities were beauty, lifestyle, and wellness-focused content.

Tranquilosphere is a unique subscription service

that delivers mindfulness meditations for spas, clinics, and salons. Celebrating their beautiful purpose and story, I took the reins of the Tranquilosphere website copy to give it a fresh start.