YOU FOUND ME!
I´M RACH
RARELY RACHEL.
COPYWRITER.
BEAUTY INDUSTRY LIFER.
ALMOND LATTE DEPENDENT.
THE WRITER YOUR COMPETITORS
DON'T WANT YOU TO FIND.
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The words between you and fully booked? I write those.
A cute brand name might get someone to double-tap, but it's not going to get them to hand over $500 for a facial from someone they've never met.
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That takes words. Specific, strategic, "how do they know what I'm thinking" words.
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Humans are judgey. Skin is judgey. Wallets are extremely judgey. Welcome to beauty.
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My writing is sharp, commercially switched-on, a bit mouthy, and completely obsessed with what makes your clients tick.
I take the stuff that makes your brand yours — the stories, the weird quirks, the "this is SO us" moments — and turn it into words that make a total stranger on Instagram think "okay, I need to book with them immediately."
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I know this industry inside out. I know what gets people over the line, what makes them loyal, and what gets them posting their "fresh skin" selfies like they've joined a cult. The good kind. Mostly.
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If your copy isn't making people feel something, you're leaving bookings (and money) on the table.
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...in this economy? F*ck that,
Why hire a copywriter, you ask?
Because your copy shouldn't need four espresso martinis and a bathroom pep talk to sound interesting.
LET ME TAKE A
WILD GUESS...
You've outgrown your copy and it's giving 2019 energy while your brand is very much operating in 2026.
You hired a copywriter once who didn't know the difference between a chemical peel and a sheet mask. Never again.
You've been "meaning to update the website" for six months and at this point it's basically a personality trait.
You're done asking Chatty G to "make it sound more like me" and getting back something that sounds like a LinkedIn influencer on a wellness retreat.
Sound familiar?
AS YOUR COPYWRITER,
I'M ALL ABOUT...
Being the bridge between "we're amazing at what we do" and "shut up and take my money." Copy with personality that doesn't cross into unhinged. Professionalism that doesn't cross into corporate coma. Words that sound like you — except sharper, tighter, and hitting harder than your favourite serum.
YOU WON´T FIND ME...
Writing the word "gold standard" with a straight face. Padding your word count with fluff because I ran out of things to say, or delivering copy so beige it could be a Dulux swatch. If you're looking for safe and forgettable, I'm not your girl.
You digging the vibe?
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"I could cry at the relief of knowing you’ve just ‘got this’ for me!"
Not only do your words make my clinic stand out, but I feel supported knowing I can give you a few lines in a brief, and you will smash it out of the park. It’s a weight off my shoulders (and brain!!).
Robyn McAlpine
Founder of SkintifiX, Skinside Out & Transforming Beauty
