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hey there,
I'm Rach
Life's too short to do shit you hate. That's why I ditched the 9-5 corporate grind for a life where my passion and my profession collide.
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Psst.. that's a fancy way of saying I quit my job to become a creative freelancer, and omfg, it actually worked.
Now, I'm here to help you offload the shit YOU hate with industry-exclusive copywriting that turns your phenomenal customer experience into compelling, reader-friendly copy that not only resonates but captivates.
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I've spent a decade immersed in the professional beauty industry, navigating its challenges, trends, and triumphs. From working alongside aesthetic technology pros and skincare experts to collaborating with industry leaders from around the globe, I’ve honed my skills in an industry that never hits the snooze button.
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What sets me apart? My freakishly good knack for capturing your brand’s unique voice. Nope, no half-arsed, generic explanations of LED here!
I can mimic tone and style like nobody’s business, making sure every word screams you.
I'm as committed to your success as you are because when your brand shines, so do I.
What are you waiting for? Stop wrestling with words and get back to what you love.
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You know what you want to say,
but don't know How to say it, right?
Picture this: you're seated at your desk, fingers primed for action on the keyboard, ready to whip up some gripping content for your socials, overhaul your website, or unleash your latest blog post.
Then, just like that, it's as if your creative mind has had all of its ideas extracted.
...except this kind is way less satisfying.
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Sound familiar? Trust me, you're not alone. In fact, most of my clients confess during our initial chat that they'd prefer to buy supermarket skincare than wrestle with the beast of creating a whole website's worth of compelling copy.
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I'm here to step in and transform that blank page into a magnet for your dream clients. As your dedicated copywriter, I can help banish that brain fog and reignite your creative spark.
Those who get it, get it.
Ever worked with a writer who spins tall tales about their undying love for the professional beauty industry yet couldn’t tell you the difference between LED and laser?
IYKYK.
Say goodbye to the days of painstakingly explaining your newest skin treatment, the latest tech trend, or the wonder ingredient of the season to a writer who just doesn't "get it."
I'm not just writing about beauty – I'm living it, breathing it, and constantly staying ahead of its ever-evolving trends and innovations. My commitment to ongoing learning means your content is always fresh, relevant, and informed, truly capturing the pulse of the professional and consumer beauty worlds.
It's this knowledge and passion that set me apart, transforming me from a mere wordsmith to your personal industry insider, fully equipped to create engaging, impactful content that resonates with your audience and reflects the authenticity of your brand.
Let's be real: People aren't charmed by products or services with wanky names. They're swayed by how these offerings can enrich their lives. Humans are judgey AF like that.
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My writing style is laser-focused on nurturing a genuine, human connection between your brand and your ideal clients. It's sharp, insightful, full of wit, and above all, straight from the heart.
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In my hands, your brand becomes more than just a business; it becomes a friend, a confidante, and a trusted advisor. Through empathy-driven copy, I can help your brand forge lasting, meaningful connections with your audience, turning casual browsers into loyal customers.
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After all, beauty isn't just about looking good; it's about feeling good, too!
