NO MORE BRIEFING YOUR COPYWRITER LIKE THEY'RE THE WORK EXPERIENCE KID.
COPYWRITING SERVICES
Right now, your website is the digital equivalent of a receptionist who shrugs and says, "Yeah, we do facials, I think."
I write website copy that greets your dream clients as if they've just walked into the best clinic they've ever found. Because they have.
FOUNDATION
WEBSITE COPYWRITING
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ENGAGEMENT
You don't have time to sit between clients, staring at your phone, trying to turn a 90-minute facial into a caption that doesn't make you cringe.
I write captions that sound like you on your best day - the kind that spark DMs, comments, and the words every beauty business owner wants to hear: "I've just booked!"
SOCIAL MEDIA CAPTIONS
I shouldn't play favourites buuut this is my favourite copy to write.
Your menu should sell the experience before a client even walks in. I’ll write service descriptions that are clear, enticing, and impossible to skim past, so choosing what to book is the easiest decision they’ll make all week.
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CONVERSION
TREATMENT MENU COPYWRITING
CONNECTION
Your email list is sitting there full of people who already like you — they just need a reason to come back.
I write emails that feel like a message from a friend, not a "Hi [FIRST NAME], we've missed you!" template. The kind people open, read to the end, and click "book now" before they've finished their coffee.
EMAIL MARKETING COPYWRITING
Blogs aren't dead. Boring ones are.
I turn your expertise into content that builds authority, answers the questions your clients are Googling at midnight, and feeds your SEO — all while giving you months of content to repurpose across every platform you're pretending to be consistent on.
AUTHORITY
BLOG COPYWRITING
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VISIBILITY
You've got news worth shouting about. I've got years of experience writing for leading industry publications and knowing exactly how to frame it so journalists pay attention, editors say yes, and your brand ends up where it belongs — in the press, not just on your Instagram story.
MEDIA COPYWRITING
MY SIGNATURE SERVICE
COPYWRITING
SUBSCRIPTIONS
Think of it like hiring a new team member without needing to find them a desk, remember their birthday, or add yet another coffee order to the roster (although, almond latte if you’re offering).
You’ll have someone to bounce ideas off, sharpen your messaging, and, most importantly, craft copy that speaks straight to your clients and actually gets them booking, buying, and coming back for more.
Subscriptions are available for:
Social media captions
Email copywriting
Blog writing
Or, mix and match to create your own perfect-fit subscription
(because when did one-size-fits-all ever work in beauty?).
THREE STEPS. ZERO STRESS. COPY THAT DOES ITS JOB.
HERE’S HOW WE’LL GO FROM YOUR BIG IDEAS TO SCROLL-STOPPING COPY THAT CONNECTS WITH YOUR AUDIENCE. IT’S EASY, COLLABORATIVE, AND DESIGNED TO TAKE THE HEAVY LIFTING OFF YOUR PLATE.
01
SPILL THE TEA
We jump on a call. You tell me everything — the vision, the frustrations, the budget, the "I don't even know where to start." I'll tell you how we fix it. No pressure, just vibes.
02
LOCK IT IN
We sort the boring bits — contracts, timelines, all that grown-up stuff. Then on your writing date, I disappear into my cave (read: desk, almond latte in hand) and get to work.
03
THE BIG REVEAL
Your copy lands in your inbox. You read it. You do a little gasp. We tweak, polish, and finalise until it's chef's kiss.
F*ck yeah's are not only encouraged, they're expected.
DON´T JUST TAKE MY WORD FOR IT
TAKE THEIRS
"Rachel is a breath of fresh air for the industry and an absolute pleasure to work with"
Rachel is efficient, energetic and listens to our needs while offering her expert advice.
She is a true business partner and has helped us to transform and communicate our brand message effectively across multiple digital platforms.
I can wholeheartedly recommend Rachel to anyone wishing to grow their business. Rachel is a skilled wordsmith and beauty advocate, making her a worthwhile investment.
- Katy Bacon
Sales and Education Manager, Murad
"Rachel is absolute gem. The vibrant, welcoming, down to earth energy makes the entire process so easy." ❤️
JANE
👏
"Working with Rachel is an ABSOLUTE DELIGHT!
She is so clever with her words and delivers such beautiful and relevant content. She has made my business glow with more ease and I am forever grateful. She is in my Rolodex of awesome women indeed!
Cannot recommend enough x"
BRITT
"You are truly amazing at what you do and I am absolutely blown away by what I just read. A word genius! Thank you so much for encompassing everything that I wrote and seamlessly placing it into words for me.
Honestly like you were in my mind. 🥰
COURTNEY
⚡
"There is no client or task that she can't turn
her pen to.
I think Rach's real genius is being able to pivot between multiple brands and personalities and be able to present copy that nails the brief, every time."
MICHELLE
"Just when I thought I had all the pieces to my ‘business’ puzzle, along came Rachel and I’m ever so glad she did!"
ANGELI
⚡
"Rachel is incredibly talented!
She really took the time to thoroughly understand our brand and penned words from the heart that we feel incredibly proud of!
Thank you again and we are forever grateful to you"
JOCELYN
"Rach has been rocking our world for the past three years with her extraordinary copywriting skills, nailing our brand's voice and message every time. She's worked wonders on our website, social media posts, and even our massive workbook for students. If you're looking for a talented, dedicated, and super cool copywriter in the beauty industry, Rach is your go-to person – we couldn't recommend her more!"
NAT
"Rach is incredible! She listens to your needs and turns your ideas into pure perfection! She understands my tone and delievers everytime. She also has a good sense of humour, which makes working with her always fun!"
AMANDA
"Rachel has been an absolute blessing to my business!
Having someone with genuine industry experience means my copy is not only factual, but fun and clever too!
My blogs gained so much more engagement since Rachel’s word magic… and I have more time back in my life" ✨
KATE
DROP YOUR DEETS TO GET INSTANT ACCESS TO MY SERVICES GUIDE & PRICE LIST.
WHAT I DO AND WHAT IT COSTS
