

Where beauty, skin + wellness brands
get booked, banked + beautifully worded
NO MORE TEACHING ‘VITAMIN A 101’ TO YOUR COPYWRITER. I’M ALREADY TOP OF THE CLASS


COPYWRITING SERVICES
Your website is your online front desk and you want it to greet people like your favourite receptionist, not a bored “please hold” message. I’ll create copy that makes your dream clients feel instantly at home, explains what you do without the jargon, and guides them seamlessly from curious browser to booked appointment.

FOUNDATION
WEBSITE COPYWRITING
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ENGAGEMENT
You don’t have time to sit in your treatment room, phone in hand, wondering how to explain the magic you just worked in 100 words or less. I’ll give you captions that sound like you on your best day – on-brand, easy to read, and designed to spark comments, DMs, and bookings.
SOCIAL MEDIA CAPTIONS
I shouldn't play favourites buuut this is my favourite copy to write.
Your menu should sell the experience before a client even walks in. I’ll write service descriptions that are clear, enticing, and impossible to skim past, so choosing what to book is the easiest decision they’ll make all week.
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CONVERSION
TREATMENT MENU COPYWRITING

CONNECTION
Your email list is full of potential bookings, but only if you give them a reason to click.
My email copy feels like a personal note from you, not a faceless promotion, so your clients keep opening, keep reading, and keep booking.
EMAIL MARKETING COPYWRITING
Blogs aren’t dead... bad blogs are.
I’ll turn your expertise into fresh, valuable content that builds authority, answers your clients’ burning questions, and fuels your SEO (plus, gives you endless content to repurpose elsewhere).

AUTHORITY
BLOG COPYWRITING
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VISIBILITY
When you’ve got news worth sharing, you need copy that gets it noticed.
With years of experience writing for leading industry publications, I know how to frame your news (through a press release or story ready for publishing) so it lands with the right audience.
MEDIA COPYWRITING
MY SIGNATURE SERVICE
COPYWRITING
SUBSCRIPTIONS

Think of it like hiring a new team member without needing to find them a desk, remember their birthday, or add yet another coffee order to the roster (although, almond latte if you’re offering).
You’ll have someone to bounce ideas off, sharpen your messaging, and, most importantly, craft copy that speaks straight to your clients and actually gets them booking, buying, and coming back for more.
Subscriptions are available for:
Social media captions
Email copywriting
Blog writing
Or, mix and match to create your own perfect-fit subscription
(because when did one-size-fits-all ever work in beauty?).
THE PROCESS
HERE’S HOW WE’LL GO FROM YOUR BIG IDEAS TO SCROLL-STOPPING COPY THAT CONNECTS WITH YOUR AUDIENCE. IT’S EASY, COLLABORATIVE, AND DESIGNED TO TAKE THE HEAVY LIFTING OFF YOUR PLATE.
01
Share Your Vision
We kick things off with a no-pressure chat to make sure I’m the right copywriter for your brand. You tell me what you’re after, and I’ll tell you how we can make it happen.
02
Down To Business
Once you’re ready to roll, we’ll sort out all the biz details and get those T&Cs squared away. On your scheduled writing date, I dive in. This is where the magic happens!
03
Magic Makin'
Ta-da! Your copy is here, ready for you to review. We’ll polish, tweak, and make sure it’s ready to get down to business.
(F*ck Yeah's always encouraged) when reading.

DON´T JUST TAKE MY WORD FOR IT
HEAR IT FROM THE INDUSTRY
"Rachel is a breath of fresh air for the industry and an absolute pleasure to work with"
Rachel is efficient, energetic and listens to our needs while offering her expert advice.
She is a true business partner and has helped us to transform and communicate our brand message effectively across multiple digital platforms.
I can wholeheartedly recommend Rachel to anyone wishing to grow their business. Rachel is a skilled wordsmith and beauty advocate, making her a worthwhile investment.
- Katy Bacon
Sales and Education Manager, Murad

"Rachel is absolute gem. The vibrant, welcoming, down to earth energy makes the entire process so easy." ❤️
JANE
👏
"Working with Rachel is an ABSOLUTE DELIGHT!
She is so clever with her words and delivers such beautiful and relevant content. She has made my business glow with more ease and I am forever grateful. She is in my Rolodex of awesome women indeed!
Cannot recommend enough x"
BRITT
"You are truly amazing at what you do and I am absolutely blown away by what I just read. A word genius! Thank you so much for encompassing everything that I wrote and seamlessly placing it into words for me.
Honestly like you were in my mind. 🥰
COURTNEY
⚡
"There is no client or task that she can't turn
her pen to.
I think Rach's real genius is being able to pivot between multiple brands and personalities and be able to present copy that nails the brief, every time."
MICHELLE
"Just when I thought I had all the pieces to my ‘business’ puzzle, along came Rachel and I’m ever so glad she did!"
ANGELI
⚡
"Rachel is incredibly talented!
She really took the time to thoroughly understand our brand and penned words from the heart that we feel incredibly proud of!
Thank you again and we are forever grateful to you"
JOCELYN
"Rach has been rocking our world for the past three years with her extraordinary copywriting skills, nailing our brand's voice and message every time. She's worked wonders on our website, social media posts, and even our massive workbook for students. If you're looking for a talented, dedicated, and super cool copywriter in the beauty industry, Rach is your go-to person – we couldn't recommend her more!"
NAT
"Rach is incredible! She listens to your needs and turns your ideas into pure perfection! She understands my tone and delievers everytime. She also has a good sense of humour, which makes working with her always fun!"
AMANDA
"Rachel has been an absolute blessing to my business!
Having someone with genuine industry experience means my copy is not only factual, but fun and clever too!
My blogs gained so much more engagement since Rachel’s word magic… and I have more time back in my life" ✨
KATE



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WHAT I DO AND WHAT IT COSTS

