Where beauty, skin + wellness brands
get booked, banked + beautifully worded
NO MORE TEACHING ‘VITAMIN A 101’ TO YOUR COPYWRITER. I’M ALREADY TOP OF THE CLASS
COPYWRITING SERVICES
Your website is your online front desk and you want it to greet people like your favourite receptionist, not a bored “please hold” message. I’ll create copy that makes your dream clients feel instantly at home, explains what you do without the jargon, and guides them seamlessly from curious browser to booked appointment.
FOUNDATION
WEBSITE COPYWRITING
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ENGAGEMENT
You don’t have time to sit in your treatment room, phone in hand, wondering how to explain the magic you just worked in 100 words or less. I’ll give you captions that sound like you on your best day – on-brand, easy to read, and designed to spark comments, DMs, and bookings.
SOCIAL MEDIA CAPTIONS
I shouldn't play favourites buuut this is my favourite copy to write.
Your menu should sell the experience before a client even walks in. I’ll write service descriptions that are clear, enticing, and impossible to skim past, so choosing what to book is the easiest decision they’ll make all week.
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CONVERSION
TREATMENT MENU COPYWRITING
CONNECTION
Your email list is full of potential bookings, but only if you give them a reason to click.
My email copy feels like a personal note from you, not a faceless promotion, so your clients keep opening, keep reading, and keep booking.
EMAIL MARKETING COPYWRITING
Blogs aren’t dead... bad blogs are.
I’ll turn your expertise into fresh, valuable content that builds authority, answers your clients’ burning questions, and fuels your SEO (plus, gives you endless content to repurpose elsewhere).
AUTHORITY
BLOG COPYWRITING
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VISIBILITY
When you’ve got news worth sharing, you need copy that gets it noticed.
With years of experience writing for leading industry publications, I know how to frame your news (through a press release or story ready for publishing) so it lands with the right audience.
MEDIA COPYWRITING
MY SIGNATURE SERVICE
COPYWRITING
SUBSCRIPTIONS
Think of it like hiring a new team member without needing to find them a desk, remember their birthday, or add yet another coffee order to the roster (although, almond latte if you’re offering).
You’ll have someone to bounce ideas off, sharpen your messaging, and, most importantly, craft copy that speaks straight to your clients and actually gets them booking, buying, and coming back for more.
Subscriptions are available for:
Social media captions
Email copywriting
Blog writing
Or, mix and match to create your own perfect-fit subscription
(because when did one-size-fits-all ever work in beauty?).
THE PROCESS
HERE’S HOW WE’LL GO FROM YOUR BIG IDEAS TO SCROLL-STOPPING COPY THAT CONNECTS WITH YOUR AUDIENCE. IT’S EASY, COLLABORATIVE, AND DESIGNED TO TAKE THE HEAVY LIFTING OFF YOUR PLATE.
01
Share Your Vision
We kick things off with a no-pressure chat to make sure I’m the right copywriter for your brand. You tell me what you’re after, and I’ll tell you how we can make it happen.
02
Down To Business
Once you’re ready to roll, we’ll sort out all the biz details and get those T&Cs squared away. On your scheduled writing date, I dive in. This is where the magic happens!
03
Magic Makin'
Ta-da! Your copy is here, ready for you to review. We’ll polish, tweak, and make sure it’s ready to get down to business.
(F*ck Yeah's always encouraged) when reading.
DON´T JUST TAKE MY WORD FOR IT
HEAR IT FROM THE INDUSTRY
"Rachel is a breath of fresh air for the industry and an absolute pleasure to work with"
Rachel is efficient, energetic and listens to our needs while offering her expert advice.
She is a true business partner and has helped us to transform and communicate our brand message effectively across multiple digital platforms.
I can wholeheartedly recommend Rachel to anyone wishing to grow their business. Rachel is a skilled wordsmith and beauty advocate, making her a worthwhile investment.
- Katy Bacon
Sales and Education Manager, Murad
"Rachel is absolute gem. The vibrant, welcoming, down to earth energy makes the entire process so easy." ❤️
JANE
👏
"Working with Rachel is an ABSOLUTE DELIGHT!
She is so clever with her words and delivers such beautiful and relevant content. She has made my business glow with more ease and I am forever grateful. She is in my Rolodex of awesome women indeed!
Cannot recommend enough x"
BRITT
"You are truly amazing at what you do and I am absolutely blown away by what I just read. A word genius! Thank you so much for encompassing everything that I wrote and seamlessly placing it into words for me.
Honestly like you were in my mind. 🥰
COURTNEY
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"There is no client or task that she can't turn
her pen to.
I think Rach's real genius is being able to pivot between multiple brands and personalities and be able to present copy that nails the brief, every time."
MICHELLE
"Just when I thought I had all the pieces to my ‘business’ puzzle, along came Rachel and I’m ever so glad she did!"
ANGELI
⚡
"Rachel is incredibly talented!
She really took the time to thoroughly understand our brand and penned words from the heart that we feel incredibly proud of!
Thank you again and we are forever grateful to you"
JOCELYN
"Rach has been rocking our world for the past three years with her extraordinary copywriting skills, nailing our brand's voice and message every time. She's worked wonders on our website, social media posts, and even our massive workbook for students. If you're looking for a talented, dedicated, and super cool copywriter in the beauty industry, Rach is your go-to person – we couldn't recommend her more!"
NAT
"Rach is incredible! She listens to your needs and turns your ideas into pure perfection! She understands my tone and delievers everytime. She also has a good sense of humour, which makes working with her always fun!"
AMANDA
"Rachel has been an absolute blessing to my business!
Having someone with genuine industry experience means my copy is not only factual, but fun and clever too!
My blogs gained so much more engagement since Rachel’s word magic… and I have more time back in my life" ✨
KATE
DROP YOUR DEETS TO GET INSTANT ACCESS TO MY SERVICES GUIDE & PRICE LIST.
WHAT I DO AND WHAT IT COSTS
FREQUENTLY ASKED QUESTIONS
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Do you have experience in the Professional Beauty Industry?You bet! I’ve spent the last decade deeply immersed in the industry, working with everyone from aesthetic technology pros to skincare experts and industry leaders from across the globe. I've navigated the ever-changing landscape, staying on top of trends, challenges, and industry triumphs. My commitment to continuous learning ensures that I’m always ahead of the curve, which allows me to bring that up-to-date knowledge into every project. I also contribute regularly to industry publications, sharing insights that help push the industry forward.
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I've submitted an enquiry. When can I expect a reply?Firstly, thanks so much for reaching out. Once your enquiry hits my inbox, you can expect a reply within 72 hours.
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How soon can I book in my project?I’m big on vibes, so, we’ll kick things off with a discovery call to get a feel for what you’re after and see if we’re a match made in copy heaven. Heads up: I book out fast (Alexa, play "Popular" from Wicked), so please allow up to 6 weeks for me to start writing.
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Do I have to pay a deposit?Yep. A 50% deposit secures your spot in my schedule, and the remaining 50% is due once you’re thrilled with the final copy.
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When can I expect to receive my copy?Just like *those* skin results (IYKYK), good copy takes time. Typically, projects can take anywhere from 1–4 weeks, depending on the scope and what’s in the pipeline. But don’t worry - I’ll keep you in the loop at every step, so there are no surprises.
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I have changes. Can I request these?Of course. One round of changes is included with your project. Additional changes and requests outside the original scope of work, will be charged at an hourly rate.
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I'm on a budget. How can I work with you?I get it - hiring a copywriter can be an investment. I offer pre-made templates and guides in The Copy Shop to help you get started. If you're feeling bold, these can help you DIY your brand’s voice without blowing the budget.
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Do you have payment plans available?No. Payment plans are not currently available. Payments can be made via credit card or bank transfer.
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Will my copy sound like everyone else's?No way. Every brand has its own quirks, and my job is to bring yours to life in a way that’s unique to you. From sassy to serene, we’ll nail down your voice, so your copy stands out in a crowded market.
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Can I see examples of your work?Absolutely! Click here to get out my portfolio. Warning: may cause serious inspiration!
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I'm building a new website. Does this have to be finished before copy can start?Not necessarily! In fact, a lot of designers prefer having the copy first, so they can structure the site around it. If you’re in the design phase, I love getting a sneak peek at the design! It helps me understand the layout and how much copy to write.
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Do you offer SEO services?I’m not a SEO wizard, but I can write with SEO in mind. That means I’ll make sure we’re using the right keywords naturally, structuring the copy well, and writing in a way that both Google and humans will love.
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Can you manage my socials?Nope, I’m a copywriter, not a social media manager! While I can create scroll-stopping captions, I leave the scheduling, posting, and community management to the social media pros. Think of me as the person who provides the words that make your socials shine, while someone else presses publish.
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What do you mean by 'tone of voice'?Think of it like your brand’s personality in words. Are you casual and friendly? Polished and professional? Quirky with a twist? Your tone of voice should reflect who you are, and I’ll help make sure it does.
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Is copy and content the same?Great question! Copy is meant to sell or prompt action, while content is more about educating or engaging. I do both, so whatever your needs, I’ve got you covered!
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Can I work with you on an ongoing basis?If you’re looking for consistent copy or content support, let’s chat! I offer copywriting subscriptions for brands who need monthly magic sprinkled across their marketing materials.
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I'm not a beauty brand. Can I work with you?My expertise is copywriting for the professional beauty industry. I take on lifestyle brands outside of the industry from time to time. Reach out to see if we're the right fit for each other.
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Do you wear sunscreen everyday?What kind of question is that?! Of course I do. I wouldn’t trust a beauty writer who doesn’t protect their skin, would you?
