BLOG | Rachel Medlock Copywriting

Brat vs. Demure

Whether you’re bratty, demure, or somewhere in between, your brand’s voice should always reflect who you are—and, most importantly, how you

Why Your Content Doesn't Need to Be Perfect, But It Does Need to Be Purposeful

It seems like every day there’s someone out there sharing the 'secret' to creating perfect content. Whether it’s the perfect blog title,...

Six Signs You're Not Optimising Your Instagram Bio

It's 2024, and your Instagram bio needs a serious upgrade! Say goodbye to outdated practices and hello to a bio that wows.

PSA: Your business isn't about you - it's about your customer

Uncover the power of swapping out “I”, “we”, and “our” for “you” and “yours”. A small tweak that packs a punch.

Is Your Website Copy Due For A Refresh? 5 Signs It Might Be Time.

Just like skincare routines, website copy needs regular reviews to stay effective. Here are signs it's time to update yours.

As Seen In Beauty Biz Magazine: How Taylor Swift Left Me Frustrated With The Beauty Industry.

I talk about my experience with outdated salon practices and what in the double-album that has to do with Ms Taylor Swift herself.

Why Your Salon Website Copy Isn't About You

Your website copy isn't about you. Yep, not even your about page. Here's why.

60 Hook Ideas To Use On Your Next Post

A hook is the irresistible element of your content that grabs your audience's attention and reels them in. So what makes a good one?