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MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM MY SIGNATURE PROGRAM
SO TELL ME. ARE YOU....
READY FOR THE SUPPORT TO TAKE YOUR STRUGGLING SMALL BIZ TO INDUSTRY LEADER?
For trail blazing female entrepreneurs like yourself. Pinterest hoodie tbh polaroid JOMO grailed echo park cupping authentic quinoa lo-fi four dollar toast hot chicken. Blackbird spyplane hashtag williamsburg
Do you feel like you´re letting yourself down? Maybe you thought you would "be there" by now? Are you starting to wonder if you have what it takes? Running a successful business doesn´t have to be a mystery, you just need the guidance of experts who have done this before, an airtight framework and support.
BONUS No1
A PRIVATE 1:1 COACHING SESSION WITH AMARA
Grab a coffee and your list of doubts and sit down for 1 hour with our founder, Amara to hash out your fears and roadblocks, get clarity on your goals and personalised advice on how to get the most out of The Growth Hub.
BONUS No2
ACCESS TO THE PRIVATE CIRCLE COMMUNITY GROUP, AKA "THE HEART OF THE HUB"
They come for the mentoring and stay for the friends! Many Growth Hub students have made lifelong friends in the Community Group, there are more weekly meet ups than we can track, it´s taken on a life of its own! We even had 3 students team up and launch a biz together that hit 7 figures last year!
BONUS No3
INVITE TO PRIVATE 3 DAY IN PERSON HUB MEETING
Once a year we host an invite-only, in person, private mastermind networking event. The highlight of our year, you´ll be able to kick back with fellow course mates, cool guest speakers, and some industry big shots. This bonus provides an opportunity to expand your network, collaborate on potential projects, and surround yourself with like-minded entrepreneurs committed to growth.
6 MONTHS FROM NOW YOU COULD RUN THE BUSINESS OF YOUR DREAMS
Imagine exceeding your revenue goals, only working on the parts of your business that bring you joy, having a team driving your business forward and free time to reset and recharge.
More time to develop your business and work on what you do best
Shake up your industry and become the recognized leader you are
More revenue! 100% of our students have at least doubled their revenue!
Increase your prices and start attracting your ideal client
Want this and more?
"It´s now been a year of consistently having +30k months. I never work more than 7 hours a day anymore, I literally have the life I once dreamed of. I´m so eternally grateful to The Agency and The Hub."
"My business was almost a total failure, I was just about keeping my head above water, barely making it through each month and working insane hours. I joined The Hub in the hope of increasing my revenue enough that I could live comfortably. I was not expecting to see the success in my business I have today!"
Casey Holmes - Founder Wyse Wellness Retreats
FREQUENTLY ASKED QUESTIONS
My keynotes cover brand voice, beauty copywriting, AI's impact on content in the beauty industry, website copy mistakes, and why the way you communicate is the difference between blending in and getting booked. I also build custom sessions if you have a specific topic or audience in mind.
I offer 30-minute, 45-minute, and 60-minute keynotes depending on the topic and your event format. All sessions include question time.
Yes, I love doing this. If you have a specific topic, audience, or theme you want covered, tell me what you need and I'll build a session that hits exactly where your audience needs it.
I'm Melbourne-based but happy to travel anywhere for the right event, provided travel expenses are covered.
Conversational, practical, funny, and full of opinions backed by a decade of industry experience. I make complex things feel simple and boring things feel interesting. Nobody checks their phone halfway through.
Yes. I bring informed opinions, industry-specific insight, and the kind of delivery that keeps audiences engaged without dominating the conversation. I'm most often invited to speak on brand voice, beauty marketing, AI in content, and the intersection of strategy and creativity.
I do. Over a decade in the beauty industry, experience across 250+ brands, and regular contributions to trade publications means I understand what makes a submission stand out and what makes it forgettable. If you need a judge who reads every entry properly and brings genuine industry knowledge, I'd love to be involved.
If your podcast covers beauty business, marketing, copywriting, the mum/work/life juggle, or AI in creative industries, I'd love to come on. I bring the same energy to a podcast mic that I bring to a stage.
I'm a regular writer for Professional Beauty Magazine and Mocha Beauty, and I'm available for guest articles, expert commentary, and editorial contributions. If you need a beauty industry voice who can write to deadline and hit the brief, let's talk.
Send me an enquiry here (/contact)with your event details, the date, the audience, and the topic you're interested in. I'll get back to you within 72 hours with availability and next steps.
Send me an enquiry here w(/contact)ith your podcast details, the date, the audience, and the topic you're interested in. I'll get back to you within 72 hours with availability and next steps.
Send me an enquiry here w(/contact)ith your award details. I'll get back to you within 72 hours with availability and next steps.
Knowing your brand and writing copy that sells your brand are two completely different skills. You wouldn’t let a client do their own chemical peel because they watched a YouTube video, so why DIY your website copy at midnight with ChatGPT? A specialist beauty copywriter understands how your clients think, what makes them hesitate, and what tips them into booking. That’s the difference between a website that looks nice and one that converts.
A general copywriter will need you to explain your treatments, your ingredients, and your audience from scratch. I’ve spent over a decade in the professional beauty industry. I know what LED does, I know why someone hesitates over a $250 facial, and I know the language your clients respond to. You don’t have to teach me your industry. I’m already in it. I’ve worked with over 250 beauty, skin, wellness and lifestyle brands across both the B2B and B2C market in Australia, New Zealand, the UK and the USA.
Depending on the package and scope, website copy projects typically take 1–4 weeks from your writing date. I’ll keep you in the loop at every step so there are no surprises.
Not at all. A lot of designers prefer having the copy first so they can build the site around it. If you’re in the design phase, I love getting a sneak peek at the layout so I know how much copy each section needs.
I write with SEO and AEO in mind, which means natural keyword placement, clear structure, and copy that both robots and humans love. I’m not an SEO specialist, but I make sure your copy is built on a solid foundation that supports your discoverability.
That’s the whole point. Good website copy builds trust, answers objections, and makes booking feel like the obvious next step. I recently reviewed a beauty brand’s website, suggested a handful of copy changes, and their hero product sold out within days. The product was always great. The copy just needed to catch up.
If you’re spending your Sundays batch-creating content that gets zero traction by Tuesday, or if your captions sound like they were written by a different person every week, then yes. Consistent, on-brand captions build trust, increase engagement, and keep your brand top of mind between appointments.
Like you. That’s the whole point. I spend time understanding how you speak, what your audience responds to, and what makes your brand different. Your captions should sound like a voice note from you on a confident day, not a marketing template with your logo slapped on it.
Instagram and Facebook are the most common for beauty brands, but I can write for LinkedIn and other platforms too depending on your strategy.
Copy is one of the biggest levers for engagement and now, AEO (Answer Engine Optimisation). A strong hook stops the scroll, a relatable caption builds connection, and a clear CTA tells people what to do next. If your posts are getting crickets, the caption is usually the first place to look.
If you're looking for social media strategies and growth hacks, head to a Social Media Strategist, not a Copywriter.
You get a set number of captions delivered monthly, written in your brand voice and aligned with your content pillars. Think of it like having a copywriter on your team without the desk, the birthday reminders, or the coffee order (although, almond latte if you’re offering).
Over a decade in the professional beauty industry. 250+ brands across four countries. I've written for aesthetic tech companies, skincare experts, salons and clinics, beauty founders, and leading industry publications. So yes, I'd say I know my way around a brief.
Firstly, thanks so much for reaching out. Once your enquiry hits my inbox, you can expect a reply within 72 hours.
First, we'll jump on a discovery call to check the vibe and make sure we're a match. Heads up: I book out fast (Alexa, play "Popular" from Wicked), so allow up to 6 weeks lead time. The good ones are worth waiting for. Just saying.
Yep. A 50% deposit secures your spot in my schedule, and the remaining 50% is due once you’re thrilled with the final copy.
Just like *those* skin results (IYKYK), good copy takes time.
Typically, projects can take anywhere from 1–4 weeks, depending on the scope and what’s in the pipeline. But don’t worry - I’ll keep you in the loop at every step, so there are no surprises.
Of course. One round of changes is included with your project.
Additional changes and requests outside the original scope of work, will be charged at an hourly rate.
I get it - hiring a copywriter can be an investment. I offer pre-made templates and guides in The Copy Shop to help you get started. If you're feeling bold, these can help you DIY your brand’s voice without blowing the budget.
No. Payment plans are not currently available.
Payments can be made via credit card or bank transfer.
Over my dead body. Your brand has its own personality and I'm obsessed with finding it. Whether you're bold and cheeky or refined and minimal, your copy will sound like you — not your competitor, not a template, and definitely not ChatGPT.
You'd be mad not to. Check out my portfolio here (https://www.rachelmedlockcopywriting.com.au/portfolio)and try not to get too attached before you've even enquired.
Not necessarily! In fact, a lot of designers prefer having the copy first, so they can structure the site around it. If you’re in the design phase, I love getting a sneak peek at the design! It helps me understand the layout and how much copy to write.
I’m not a SEO wizard, but I can write with SEO in mind. That means I’ll make sure we’re using the right keywords naturally, structuring the copy well, and writing in a way that both Google and humans will love.
Nope, I’m a copywriter, not a social media manager! While I can create scroll-stopping captions, I leave the scheduling, posting, and community management to the social media pros. Think of me as the person who provides the words that make your socials shine, while someone else presses publish.
Think of it like your brand’s personality in words. Are you casual and friendly? Polished and professional? Quirky with a twist? Your tone of voice should reflect who you are, and I’ll help make sure it does.
Great question! Copy is meant to sell or prompt action, while content is more about educating or engaging. I do both, so whatever your needs, I’ve got you covered!
If you’re looking for consistent copy or content support, let’s chat! I offer copywriting subscriptions for brands who need monthly magic sprinkled across their marketing materials.
My expertise is copywriting for the professional beauty industry.
I take on lifestyle brands outside of the industry from time to time. Reach out to see if we're the right fit for each other.
What kind of question is that?! Of course I do.
I wouldn’t trust a beauty writer who doesn’t protect their skin, would you?
Blogs are one of the most effective ways to build authority, improve your search rankings, AEO visibility and give potential clients a reason to trust you before they’ve booked. They also give you a bank of content to repurpose across social media, emails, and beyond. One blog can fuel your marketing for weeks.
Everything from skincare myth-busting and ingredient deep dives to treatment explainers and seasonal skin tips. I’ll work with you to identify topics that your audience is searching for and that position you as the go-to expert in your space.
It depends on the topic, but generally 600–1,200 words hits the sweet spot for readability and SEO/AEO. Long enough to be genuinely useful, short enough that your reader doesn’t lose interest halfway through.
Every blog I write is structured with search in mind: natural keyword placement, clear headings, and content that answers real questions your audience is asking. The goal is to be found by the right people and to give them something worth reading when they get there.
That’s one of the biggest benefits. A single blog can be turned into multiple captions, email content, carousel slides, and more. I write with repurposing in mind so nothing goes to waste.
Email is the one marketing channel you fully own. Unlike social media, you’re not at the mercy of an algorithm deciding who sees your content. A well-written email lands directly in your client’s inbox, builds the relationship, and drives bookings and retail sales on your terms. Thanks to your client intake process, you could have a database of potentially thousands waiting to hear from you.
A nurture sequence is a series of automated emails that go out after someone joins your list. Instead of collecting email addresses and never following up, a nurture sequence builds trust, introduces your brand, and gently guides someone toward booking or buying. It works for you around the clock, even when you’re mid-facial.
At minimum, once a month. Enough to stay top of mind without overwhelming your audience. The key is consistency and making sure every email gives your reader a reason to open the next one.
Personality, curiosity, and a reason to click. The subject line is the first impression of your email, and if it’s boring, nothing inside matters because nobody’s opening it. I write subject lines that make people stop mid-scroll and think “I need to read this.”
A lead magnet is a free resource (like a guide, checklist, or quiz) that people exchange their email address for. It’s how you grow your email list with people who are genuinely interested in what you offer. The copy needs to make opting in feel like a no-brainer and attract the right audience, not just anyone with an email address.
Your treatment menu is one of the most-read pages on your website. If the descriptions are clinical, confusing, or identical to your competitor’s, you’re losing bookings. Well-written treatment descriptions build desire, reduce hesitation, and make the decision to book feel easy.
A general copywriter might struggle, but I’ve spent over a decade in the professional beauty industry, and I know the difference between a superficial facial and a clinical-grade resurfacing. I write descriptions that are accurate, compelling, and speak the language your clients understand.
Online, your customer can’t touch, smell, or test your product. The copy has to do all of that work. A good product description creates desire, answers objections, and makes someone feel confident enough to add to cart without trying it first.
Features are what the product does (contains 2% hyaluronic acid). Benefits are what the customer gets (skin that feels plump, hydrated, and bouncy by morning). Most brands lead with features. I lead with benefits and use features as the proof.
Because this copy wasn’t written with your ideal customer in mind. It was written with you in mind, to buy the machine. We can utilise the features and benefits of your technologies in treatment descriptions, but overall, the copy needs to paint the picture of what they can expect during their appointment.
A tone of voice guide is a document that defines how your brand speaks. It covers your personality, your language, your rules, and your boundaries. You need one because without it, your brand sounds different every time someone new writes for you — which confuses your audience and dilutes trust.
Your visual branding is how your brand looks. Your tone of voice is how it sounds. Together they create a consistent brand experience, but most businesses invest heavily in the visuals and completely neglect the words. That’s how you end up with a beautiful website that sounds like it was written by a committee.
Typically 2–4 weeks depending on the complexity of your brand and how many platforms we’re covering. The process involves a deep dive into your brand, your audience, and your existing content before any writing begins.
That’s exactly what it’s for. The whole point is that anyone writing for your brand can pick it up, read it, and produce content that sounds like you. It’s the “how to sound like us” manual your brand has been missing.
The beauty industry has its own language, sensitivities, audience expectations and for some, regulations they need to adhere to. Words like “flawless,” “anti-ageing,” and “perfect” carry different weight in this space. A good tone of voice guide accounts for that and makes sure your language is inclusive, intentional, and aligned with how the industry is evolving.
A well-written press release is the difference between your news being picked up and your news being ignored. Journalists receive hundreds of pitches a week. Yours needs to be clear, newsworthy, and structured so they can say yes without doing extra work.
A strong submission isn’t about embellishing. It’s about telling your story in a way that’s structured, compelling, and aligned with what judges are looking for. I help you present your achievements clearly and powerfully so your entry stands out.
An editorial is independent content, usually written by a journalist or contributor. An advertorial is paid content that’s written to look and feel like editorial but promotes your brand. I write both, and in either case, the goal is content that reads well and connects with the audience rather than feeling like an ad.
Sure do! I’m a regular contributor to publications including Mocha Beauty and Professional Beauty Magazine. That experience means I know what editors want, how to structure content for trade audiences, and how to position your brand with credibility.
Personal branding copy is the written content that defines and communicates who you are as a professional. It includes bios, about pages, website copy, and any content that positions you as an individual rather than (or alongside) a business brand. It’s how people get to know you before they’ve met you.
In an industry built on trust and personal connection, people don’t just book with a brand. They book with a person. Strong personal branding copy makes you memorable, builds credibility, and gives potential clients the confidence to choose you specifically.
A bio is a concise introduction — who you are, what you do, why you’re credible. It’s often to given to brands that have invited you to speak at their event, feature on a panel, judge an award, etc. An about page goes deeper. It should demonstrate why you’re the right person for your audience and how you deliver on your promise. One introduces you. The other sells you.
Yes. I write full personal brand websites for beauty professionals, clinic owners, and industry leaders who need their online presence to match their reputation. Every page is tailored to your voice, your audience, and your goals.
Specificity. The brands and people that stand out aren’t the ones saying the same things as everyone else with slightly different fonts. They’re the ones who are clear about who they serve, how they’re different, and what they believe. That’s what personal branding copy should do for you.
It’s an ongoing copywriting service where I write a set amount of content for your brand on a recurring basis. Think of it as having a dedicated copywriter on retainer who knows your voice, your audience, and your brand inside out, without the full-time salary. Subscriptions range from fortnightly, monthly and bi-monthly.
Consistency. Your brand sounds the same across every platform, every month, without you having to write a word. It also means your content strategy doesn’t depend on whether you had time to write this week. It just gets done.
Yes. You can mix and match captions, blogs, and emails to create a subscription that fits your business. Every brand is different, and your content plan should reflect that.
Subscriptions are available on a month-to-month basis. I recommend at least three months to see the full impact of consistent, on-brand content, but there’s no lock-in contract.
A one-off project solves a specific problem (like a website rewrite or a launch campaign). A subscription keeps your content consistent, strategic, and on-brand over time. One is a renovation. The other is maintenance. Both matter, but for different reasons.
READY FOR WORDS THAT BOOK, SELL AND STICK?
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