3 Ways I Use ChatGPT For Marketing When I’m Creatively Stuck

There are weeks I could write 12 captions before 9am. Then there are the other weeks… where a blank Google doc is personally offended by my presence.

As a copywriter and someone who writes a lot of words for clients and my own business, I’ve learned that stuckness isn’t a sign to quit. It’s a sign to shift how I’m working.

And one of the easiest ways I shift? I open ChatGPT.

Calm down. I open it not to write for me but to help me move through the mental block and reconnect with my audience, offers, or ideas.

Here’s exactly how I use it when I’m stuck in my business and how you can apply it to your salon or skin clinic content, too.

1. I ask it for a writing prompt

A writing prompt is a short, specific idea or question to kickstart creativity. It’s not a finished piece. It’s the spark. The warm-up. The thing that gets your brain to stop panicking and start writing.

It’s one of the oldest tricks in the writing world, used by everyone from authors to copywriters and now, with ChatGPT, you’ve got access to an endless supply of them.

Here’s what that might look like:

For me as a copywriter: “Give me 5 blog post ideas for beauty business owners who are overwhelmed by content marketing.”

That usually gets me thinking about what my audience really needs to hear — and one of those ideas usually clicks.

For you as a clinic owner: “Give me five post ideas for a skin clinic that wants to educate clients about skin needling without sounding too clinical or overwhelming.”

Suddenly, you’re not starting from scratch. You’re responding, refining and you’re back in flow.

Writing prompts don’t write the post for you — but they give you the momentum to get going, and that’s often the hardest part.

2. I ask it what my dream client is thinking about

Sometimes, I get so caught up in launches, tools, or behind-the-scenes stuff that I lose connection with what my dream clients are actually wondering.

Sound familiar? That’s when I turn to ChatGPT for a quick pulse check and ask it for top-of-mind questions.

A top-of-mind question is the stuff your dream client is thinking about right now.

• The things they’re googling at 10pm.

• The questions they’re too nervous to ask in the consult chair.

• The hesitations they need answered before they ever book in.

When you base your content on those questions? You go from just posting… to actually connecting.

Here’s a prompt I’d use as a copywriter: “What are 10 questions a skin clinic owner in [location] offering [treatments/brands] might have about promoting their services to [general demographic] on Instagram?”

Here’s one for your clinic: “What are 10 top-of-mind questions a new client might have before booking a skin consultation at a clinic they’ve never visited?”

You’ll likely get questions like:

• Will they tell me I’m using all the wrong products?

• Is this going to be expensive?

• What happens in a consultation?

Each question is a new piece of content across all your mediums. The bonus? When you answer questions your clients are already thinking about, they’re more likely to trust you — and book.

3. I pitch it a content idea (and have a proper conversation with it)

One of the hardest things about running a solo business? There’s no one to bounce ideas off when something’s half-formed.

You know the feeling — you’ve got the start of a caption, or a blog idea, or a campaign concept… but you can’t tell if it’s smart, too much, not enough, or just meh.

This is where ChatGPT for marketing becomes more than just a tool; it becomes a creative sounding board.

Here’s what I’ll often do: “I want to run a promotion focused on barrier repair, but I don’t want to do a discount. Can you help me brainstorm angles that feel educational and client-focused?”

You can literally talk it out. Ask it for critiques. Ask it to play devil’s advocate. Ask it to expand, sharpen, or flip the angle completely.

It’s not about handing over your voice. It’s about not having to do everything in your business in a vacuum. And for me? That’s a huge win.

The reality of using ChatGPT for marketing?

Even copywriters get stuck. But getting stuck doesn’t mean you’ve run out of ideas — it just means you need a tool to help you unblock the good ones.

ChatGPT isn’t here to replace your voice, but it can help you find your footing again; especially when you’re short on time, energy, or patience.

If this blog has you thinking, "Okay, wait, I want this to sound like me, but better" — that’s what I’m here for. Whether it’s done-for-you copy or content tools designed for beauty pros, let’s get you back to saying what you really want to say.

Click here to explore how I can support you.