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FROM MY NOTES APP
Unfiltered insights and hot takes straight from my brain to yours.


Building Trust, One Word at a Time
Trust isn’t built in a flash. In fact, it’s built word by word.
Rachel Medlock
Feb 17, 20252 min read


The three truths it's time you realised about your business (and the copywriting tips to help)
Great businesses are built on more than just flashy numbers. They’re built on trust, connection, and consistency.
Rachel Medlock
Jan 23, 20253 min read


The TikTok Ban of 2025: Will They or Won’t They?
Less than 24 hours. That's how long the great TikTsk ban of 2025 lasted. Well, sort of....
Rachel Medlock
Jan 20, 20253 min read


2025 Content Trends: What’s In, What’s Out, & Why Your Beauty Biz Deserves Better In 2025
This year, we’re done playing small. It’s time to show up, speak up, and write with purpose.
Rachel Medlock
Jan 1, 20253 min read


Behind the Spellbinding Makeup of Wicked
In a movie as visually immersive as Wicked, makeup was a storytelling tool, weaving together themes of transformation, identity & contrast
Rachel Medlock
Nov 27, 20242 min read


Brat, Demure & WTF I'm Talking About
Unless you've been living under a rock, you’ve probably seen the words brat and demure trending all over social media. These two...
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Dec 2, 20233 min read


How Taylor Swift Left Me Frustrated With The Beauty Industry
I went to The Era's Tour. That's not the article, although I feel I could write a short course on friendship bracelet making do's and...
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Dec 2, 20233 min read


PSA: Your Salon Website Copy Isn't About You
I'm about to bruise your ego. I'm sorry, but it needs to happen. Your website copy isn't about you. Yep, not even your about page. Now,...
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Dec 2, 20232 min read
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