Everything I said on stage, in writing, one click away.
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New here? Hey I'm Rach
I stood up at Beauty Expo Australia 2026 and argued the thing I'll defend to the death: nobody buys the enzyme exfoliation. They buy the hour of feeling like a human again.
We feel first and justify second, which means your copy has to lead with the heart and back it up with the head.
Inside these slides you'll find why people really buy, four Aussie beauty brands proving you don't win by being the loudest, and my Hook, Heart, Head, Action formula, ready to use on Monday before your coffee goes cold.
Want me on your stage?
If your event, conference, or marketing team needs someone who talks copy like it's a contact sport, that's me.
I've spent over a decade in the beauty industry and professional beauty media, writing for hundreds of brands across the globe, so I don't do generic keynotes about "engagement."
I do the real stuff: why people buy, how to sound like nobody else, and how to make words that pull their weight.
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Grab my media guide for topics, formats, and what it's like to work with me.
