Sometimes, the best content is the one you've already shared

I’m going to be real with you for a minute. I’m exhausted. Grief, mumming, writing, and juggling all the things... it's a lot. As my grief counsellor put it, it all catches up when I sit down for a moment of stillness—like right now, as I’m writing this note to you. So if you're in the middle of your own shitstorm, trust me, I get it. Coming up with fresh content when you’re overwhelmed can feel like climbing a mountain.

So what does one do when they don't have the capacity to come up with something interesting to say (that isn't "f*ck this")? Recycle your content. Yep! Instead of stressing about creating brand-new posts, consider bringing some of your best-performing content back to life.

Here’s why: If you posted something 18 months ago that got amazing engagement, drove traffic to your site, or encouraged people to book with you, chances are, the new followers you’ve gained since then haven’t seen it. Fresh eyes = fresh opportunities to re-engage and convert!

Plus, with Instagram’s trial feature, you could get that great content in front of people who don’t even follow you yet. How’s that for spreading the love?

Now, I’m not a social media expert (I’ll leave the nitty-gritty to my girl Socials for Salons), but here’s where I can help: Ideas to rework your old content into something fresh.

Recycle Your Content #1: Repurpose Blog Content into Social Media Posts

Take that well-performing blog post about LED treatments and turn it into fresh, snappy captions for your socials. A blog that explains the benefits of LED can easily be transformed into a short, engaging post or reel that sparks interest, especially if you’re sharing the same key takeaways in a bite-sized, more visual format. The copy’s already written—simply give it a fresh twist.

Recycle Your Content #2: Repurpose Testimonials into Social Proof Posts

If you’ve received glowing testimonials in the past (whether through reviews, messages, or your booking system), repurpose them by creating a fresh post featuring the testimonial. Current insights suggest that sharing a screenshot of a client review from where it came (rather than retyping it) makes it look and feel more authentic. Not only does this breathe new life into your old content, but it also serves as social proof—letting potential clients know they can trust you. Add a fresh call to action to make it relevant to what you're offering right now!

Recycle Your Content #3: Turn a Q&A Into Multiple Micro Posts

If you’ve answered questions on your blog, in emails, or even in your DMs, those answers can become a goldmine of content. Take a long-form FAQ and break it into bite-sized posts. Each post could answer a single question or share a tip. Not only does this allow you to stretch your content, but it also shows your audience that you’re a problem-solver and an expert in your field. You can even create these posts in batches and schedule them out for weeks!

So, this week, don’t stress about creating something from scratch. Take what’s already worked and breathe new life into it. You got this.

P.S. Need help reworking your old copy into something fresh? You know where to find me 😉