What I learned from launching a product (that applies to your salon too)

A month before launching my debut book, Your Brain Is A Wonderful Place, I almost pulled the pin on my side project — The Giggle Garden.

It felt too hard.

Too hard to grow a social media following in 2025.

Too time-consuming while running a profitable copywriting business.

Too close to home—therapies, appointments, everything The Giggle Garden audience represents… it’s also my life.

And if I’m being honest? It felt disheartening to pour myself into something that couldn’t even cover an Officeworks bill — while I had a fully booked service-based business running beside it.

So I sat with the hard questions:

• Was I building this to “go viral”?

• Was I chasing numbers?

• Was I being impatient because growth didn’t look instant?

• Or was I building something that needed to exist — even if it took longer to grow.

  
  

I chose the long road. The slower path. The one that felt right.

A month later, our debut book sold out in hours.

But let me be clear. This didn’t happen because of “vibes.” This isn’t one of those vague, patronising “just show up and trust the universe” stories.

We worked damn hard.

And we’re still working to keep this audience engaged, interested, and connected to what we’re building.

So here’s exactly what we did when launching a product (because I don’t gatekeep)

We got super clear on who we were speaking to. We stopped trying to appeal to everyone and focused on the people who needed this book: educators, therapists, and parents of neurodivergent kids.

We built funnels. We already had a library full of free value. Now, every single one flows into a funnel that tells our story, shares our why, and introduces our paid products without sounding like a 2am Danoz Direct commercial. Was it a lot of work? Yep. It took days. But now it works for us.

We got involved in the right communities. We didn’t spam. We connected. We shared value where people were already hanging out — and built genuine relationships around the brand.

We got raw. There’s literally a video of me crying on the internet right now 🤦🏼‍♀️ It's not polished or perfect, but it's real. Because people connect with people, not perfectly curated grids.

We gave ourselves the same hard truth I often provide the beauty industry We needed to be consistent; not occasionally inspired. Not just visible when launching a product but ACTUALLY consistent.

These lessons are what I bring back into my B2B beauty world.

So if you’re a salon or clinic owner doing all the things—showing up, writing content, building your brand, and it still feels like no one’s listening? Here’s your reminder: It’s not about going viral. It’s about getting clear.

Clear on who you're speaking to. Clear on the journey you want to take them on. Clear on what your brand really stands for.

That’s when it starts to click.

If you want help building that kind of clarity into your content, whether it’s through copywriting support or Salon Scribe AI, I’m here when you’re ready.

Work With Rach

Keep going. It doesn’t have to be fast, it has to be right.