top of page

Where beauty, skin + wellness brands
get booked, banked + beautifully worded

Blue Illustrated Incandescent Jellyfish Desktop Wallpaper (2).png

FROM MY NOTES APP

Unfiltered insights and hot takes straight from my brain to yours.

A person with glasses, in a black pleated blouse, smiles while touching their hair. They stand against a white wall, creating a relaxed mood.

A person with glasses, in a black pleated blouse, smiles while touching their hair. They stand against a white wall, creating a relaxed mood.

3 Things I’ve Done in 2025 To Grow My Business

May 193 min read

Subject Lines That Should Be Retired

Subject Lines That Should Be Retired

Subject Lines That Should Be Retired

May 133 min read

3 Ways I Use ChatGPT For Marketing When I’m Creatively Stuck

3 Ways I Use ChatGPT For Marketing When I’m Creatively Stuck

3 Ways I Use ChatGPT For Marketing When I’m Creatively Stuck

May 54 min read

I Went To A Psychic… Here’s What She Told Me About My Business

I Went To A Psychic… Here’s What She Told Me About My Business

I Went To A Psychic… Here’s What She Told Me About My Business

Apr 303 min read

What I learned from launching a product (that applies to your salon too)

What I learned from launching a product (that applies to your salon too)

What I learned from launching a product (that applies to your salon too)

Apr 222 min read

a woman in a white tracksuit working on her laptio ib bed with a coffee, book and phone by her side

a woman in a white tracksuit working on her laptio ib bed with a coffee, book and phone by her side

How To Plan A Month of Content In Under An Hour (Even If You’re Not A Writer)

Apr 63 min read

How To Write Confident AF Copy In 2025

How To Write Confident AF Copy In 2025

How To Write Confident AF Copy In 2025

Mar 302 min read

Sometimes, the best content is the one you've already shared

Sometimes, the best content is the one you've already shared

Sometimes, the best content is the one you've already shared

Mar 232 min read

Why our obsession with "With Love, Meghan" has nothing to do with decanting pretzels and everything to do with our anxiety

Why our obsession with "With Love, Meghan" has nothing to do with decanting pretzels and everything to do with our anxiety

Why our obsession with "With Love, Meghan" has nothing to do with decanting pretzels and everything to do with our anxiety

Mar 124 min read

Why Your Beauty Brand’s Tone of Voice Is the One Thing You Can’t Afford to Skip

Feb 282 min read

What’s A Telltale Sign Of AI (and What’s Just Good Writing)

What’s A Telltale Sign Of AI (and What’s Just Good Writing)

What’s A Telltale Sign Of AI (and What’s Just Good Writing)

Feb 232 min read

Building Trust, One Word at a Time

Building Trust, One Word at a Time

Building Trust, One Word at a Time

Feb 172 min read

The three truths it's time you realised about your business (and the copywriting tips to help)

The three truths it's time you realised about your business (and the copywriting tips to help)

The three truths it's time you realised about your business (and the copywriting tips to help)

Jan 233 min read

The TikTok Ban of 2025: Will They or Won’t They?

The TikTok Ban of 2025: Will They or Won’t They?

The TikTok Ban of 2025: Will They or Won’t They?

Jan 203 min read

2025 Content Trends: What’s In, What’s Out, & Why Your Beauty Biz Deserves Better In 2025

2025 Content Trends: What’s In, What’s Out, & Why Your Beauty Biz Deserves Better In 2025

2025 Content Trends: What’s In, What’s Out, & Why Your Beauty Biz Deserves Better In 2025

Jan 13 min read

Behind the Spellbinding Makeup of Wicked

Behind the Spellbinding Makeup of Wicked

Behind the Spellbinding Makeup of Wicked

Nov 27, 20242 min read

Brat, Demure & WTF I'm Talking About

Brat, Demure & WTF I'm Talking About

Brat, Demure & WTF I'm Talking About

-

Dec 2, 20233 min read

How Taylor Swift Left Me Frustrated With The Beauty Industry

How Taylor Swift Left Me Frustrated With The Beauty Industry

How Taylor Swift Left Me Frustrated With The Beauty Industry

-

Dec 2, 20233 min read

PSA: Your Salon Website Copy Isn't About You

PSA: Your Salon Website Copy Isn't About You

PSA: Your Salon Website Copy Isn't About You

-

Dec 2, 20232 min read

bottom of page