How To Plan A Month of Content In Under An Hour (Even If You’re Not A Writer)

If the phrase “just be consistent online” makes your eye twitch, you’re not alone.

Content creation is one of those things every salon or clinic owner knows they should be doing, but between consults, clients, in the treatment room, and actually running your business, it’s the first thing to fall off.

Trust me, it's the first thing to go on my to-do list when shit gets busy in my world. I gettttt it.

That's why I decided that planning a month of content shouldn't take hours, so I built a tool to help. Offft she's giving EnGiNeEr.

But first, let’s talk about content pillars because, however you're creating your content, it's got to be consistent.

What are content pillars, and why do they matter?

Think of content pillars as your brand’s core messaging categories. They’re the repeating themes that tie your content together and ensure your brand stays consistent, clear, and relevant.

For a skin-focused business, content pillars might include:

• Skin education

• Product/treatment spotlights

• Client transformations

• Behind-the-scenes clinic life

• Skincare tips

• Skin trends + myth busting

• User-generated content (aka your clients who are raving about you to their own communities)

Pillars help you avoid random, one-off posts that feel disconnected. They keep your strategy focused and your audience engaged, because they start to expect the kind of content you’re known for.

For example, whenever I see content from:

• Go-To Skincare, I expect their skin education to be funny, cheeky, and pun-filled

• Frank Body, I expect their product spotlights to be bold, irreverent and full of innuendos

• Aesop, I expect their behind-the-scenes content to tell a story of luxury

• The Ordinary, I expect their skincare tips to be simple and sound, and approachable

This ultimately begins with a well-defined tone of voice, but these skincare brands then channel that voice into all aspects of their content pillars to create familiarity and trust with their followers (aka customers).

So, how do you use this to plan a month of content... fast?

Step one is to stop trying to reinvent the wheel every single time you sit down to post. Instead, tap into a system that delivers a month's worth of content ideas based on your pillars and your tone of voice.

Enter: The Skin Deep Content Engine

I built this tool to ease that mental load, rather than do the work for you, because it solved the problem I repeatedly heard from the industry: "Rach, I know how to put a post together, but I don't know WTAF that post should be about".

The Skin Deep Content Engine is part of Salon Scribe AI, and it's your 24/7 content assistant. You still create the content (or have a copywriter write it for you 🙋🏼‍♀️), but this tool removes that"what the hell do I even talk about today?" part of the equation.

Here’s how it works:

1. Drop your tone of voice into the GPT so it knows who you are, who you're talking to and how you want to speak to them.

2. Drop in your pillar or content concept (e.g. “barrier repair”, “LED facials” or "promotion plugging").

3. Get 40 unique content ideas instantly, including: Reel/video prompts, UGC (user-generated content) ideas, blog angles, email topics and social media posts.

4. Suddenly, half the mental load of that month's content is instantly removed, and you can work your way through the list, creating content that aligns, engages and converts.

5. Repeat steps 2-4 whenever you need to!

Click here to get The Skin Deep Content Engine For Your Beauty Biz

So instead of staring at a blank Google Doc, you’ve got:

• Clear ideas aligned with your brand.

• A variety of formats to choose from.

• A plan that looks consistent, because it is.

Watch it in action here 👇🏼👇🏼

With content pillars in place and The Skin Deep Content Engine doing the heavy lifting, you can plan a month of content in under an hour and still sound like a pro.

Get started by clicking here to download the engine.